Generac 2017 Annual Report

I orchestrated the design of this annual report with a deliberate emphasis on the color orange. As part of the comprehensive brand refresh for Generac that year, the objective was to establish a distinctive visual identity using the brand's signature color. The hue was meticulously brightened to achieve a luminous quality, creating an almost radiant effect.

Within the scope of this rebranding initiative, I strategically incorporated the dynamic movement inherent in the angle of the logo throughout the entirety of the branding design. This not only reinforced brand consistency but also added a sense of cohesive dynamism to the visual narrative.